Portal de la Marina shopping centre will be one of the pioneers in the incorporation of the latest technology in advertising, namely 3D Holograms.
Gentalia, (oops I read that so wrongly at first!!) the management company in charge of the shopping centre, will be including this novelty thanks to Publigrama, the first advertising company to use this technology.
A Hologram is an LED-based technology that allows video and images to appear floating in the air with an 3D effect. Thanks to this innovation, companies will achieve a greater impact with their promotional advertising, which will help them obtain a higher return on investment in advertising.
For Elena Mérida, director of Specialty Leasing of Gentalia, “It is an excellent framework agreement that brings great value and differentiation to our constant strategy of advertising innovation in our shopping centers. Absolutely, it is a great qualitative leap to impact and excite our customers, creating user experiences that increase brand recall “.
Story from Denia.com
Maybe in 10 years, we will float about too 😉